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Founded in 2005 [1] by Alexander Agapitov, Xsolla (then 2Pay) provides payment services via local payment methods (cash kiosks, prepaid cards, money orders and e-wallets). The company was initially targeted at Russian game developers and publishers. Having added PayPal and SMS payment options, 2Pay entered the CIS ( Commonwealth of Independent ...
Total addressable market ( TAM ), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service. TAM helps prioritize business opportunities by serving as a quick metric of a given opportunity's underlying potential. [1]