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Yelp. Started in 2004, Yelp began as a customer review site but has grown substantially to provide other consumer services. It began publicly trading stock in 2012. Today, Yelp users rate ...
Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.
In an online shopping environment, interactive decision may have an influence on aid customer decision making, through online product reviews and user-generated content, typically provided through software from companies like Bazaarvoice and Trustpilot, or via social media.
Estimates about the portion of reviews online that are fake range from 4% to more than 30%, according to researchers at the University of Southern California, Los Angeles' Anderson School of ...
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