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Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. Funded by the venture capital firm Foundation Capital , [7] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
Etsy, Inc. Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor, religious items and furniture, toys, art, as well as craft supplies and tools. Items described as vintage must be at least 20 years ...
Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, and its revenues totalling US $12.8 billion as of 2021. Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2022, and the Golden State Warriors of the NBA as of 2022.
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Rakuten purchase and rebranding (2010–2020) In May 2010, Buy.com was acquired by Rakuten, Inc., the largest e-commerce retailer in Japan, for $250 million in cash. This was considered Rakuten's attempt to enter the American e-retail market, and to compete globally with e-commerce competitors such as Amazon.com and eBay.
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