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Trade discounts are given to try to increase the volume of sales being made by the supplier. The discount described as trade rate discount is sometimes called "trade discount". Trade discount is the discount allowed on retail price of a product or something. for e.g. Retail price of a cream is 25 and trade discount is 2% on 25.
The discount rates typically applied to different types of companies show significant differences: Start-ups seeking money: 50–100%; Early start-ups: 40–60%; Late start-ups: 30–50%; Mature companies: 10–25%; The higher discount rate for start-ups reflects the various disadvantages they face, compared to established companies:
Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.