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Full color cards, or cards that use many colors, are printed on sheetfed presses as well; however, they use the CMYK (cyan, magenta, yellow, and black) four-color printing process. Screens of each color overprinted on one another create a wide gamut of color.
Commercial – Business Stationery - Including business cards, letterheads Variable data printing – uses database-driven print files for the mass personalization of printed materials Fine art – archival digital printing methods include real photo paper exposure prints and giclée prints on watercolor paper using pigment based inks.
Lenticular printing is a technology in which lenticular lenses (a technology also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as they are viewed from different angles. Examples include flip and animation effects such as winking eyes, and modern advertising graphics whose ...
For example, a 28" x 40" sheet can hold 9 4" x 6" at 5,000 or 18 2,500 postcards (each card takes 4.25" x 6.25" on the sheet to accommodate full bleed. Gang-run printing has been one of the driving forces in the large drop in the price for full-color printing.
A method of full-color printing is six-color process printing (for example, Pantone's Hexachrome system) which adds orange and green to the traditional CMYK inks for a larger and more vibrant gamut, or color range. However, such alternate color systems still rely on color separation, halftoning and lithography to produce printed images.
History. The company was founded in Cincinnati in 1867 as Russell, Morgan & Co. and originally specialized in printing posters for traveling circuses. The company took its name from partners A. O. Russell and Robert J. Morgan, who together with James M. Armstrong and John F. Robinson Jr. purchased the Enquirer Job Printing Rooms division of the newspaper The Cincinnati Enquirer.
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