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Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions . Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational ...
Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list ...
Distribution (or place) is one of the four elements of the marketing mix: the other three elements being product, pricing, and promotion . Decisions about distribution need to be taken in line with a company's overall strategic vision and mission. Developing a coherent distribution plan is a central component of strategic planning.
Wholesaling. Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers ( wholesale businesses) and related subordinated services. In general, it is the sale of goods in bulk to anyone, either a person or an organization ...
BJ's Wholesale Club Holdings, Inc., commonly referred as BJ's, is an American membership-only warehouse club chain based in Marlborough, Massachusetts, operating in the eastern United States in addition to Ohio, Michigan, Indiana, and Tennessee. The company has announced plans to expand into Alabama. [2] [3] [4] [5]
Promotional representatives persuade customers to use sales promotional advertising items of the wholesale commodity distributor. They visit retail establishments, for example department stores, pubs, supermarkets, and clubs to persuade customers to use advertising items and promote the sale of company products. They deliver promotional items ...
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