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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer service is the assistance and advice provided by a company through phone, online chat, and e-mail to those who buy or use its products or services. Each industry requires different levels of customer service, [1] but towards the end, the idea of a well-performed service is that of increasing revenues.

  3. Customer Service Excellence - Wikipedia

    en.wikipedia.org/wiki/Customer_Service_Excellence

    The Customer Service Excellence, (previously the "Charter Mark") is an accreditation for organisations, intended to indicate an independent validation of achievement.

  4. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction. Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience ...

  5. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    A service blueprint for a hypothetical fast food outlet. Blueprinting is a technique designed to document the visible customer experience. In its simplest form, the service blueprint is an applied process chart which shows the service delivery process from the customer's perspective.

  6. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Predicting customer loyalty. Net Promoter Score (NPS) The primary objective of the net promoter score methodology is to infer customer loyalty (as evidenced by repurchase and referral) to a product, service, brand, or company on the basis of respondents' responses to a single survey item.

  7. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    From the viewpoint of business administration, service quality is an achievement in customer service. It reflects at each service encounter. Customers form service expectations from past experiences, word of mouth and marketing communications.

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