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A likely origin for the "10% myth" is the reserve energy theories of Harvard psychologists William James and Boris Sidis. In the 1890s, they tested the theory in the accelerated raising of the child prodigy William Sidis. Thereafter, James told lecture audiences that people only meet a fraction of their full mental potential, which is a ...
Thus, in the above example, after an increase and decrease of x = 10 percent, the final amount, $198, was 10% of 10%, or 1%, less than the initial amount of $200. The net change is the same for a decrease of x percent, followed by an increase of x percent; the final amount is p (1 - 0.01 x )(1 + 0.01 x ) = p (1 − (0.01 x ) 2 ) .