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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
Trade promotion (international trade) Trade promotion (sometimes referred to as export promotion) is an umbrella term for economic policies, development interventions and private initiatives aimed at improving the trade performance of an economic area. Such an economic area can include just one country, a region within a country, or a group of ...
Democracy promotion, also referred to as democracy building, can be domestic policy to increase the quality of already existing democracy or a strand of foreign policy adopted by governments and international organizations that seek to support the spread of democracy as a system of government. In practice, it entails consolidating and building ...
The Convention on the Protection and Promotion of the Diversity of Cultural Expressions is an international treaty adopted in October 2005 in Paris during the 33rd session of the General Conference of the United Nations Educational, Scientific and Cultural Organization (UNESCO). In response to the fears that globalization would lead to an ...
Social promotion. Social promotion is the educational practice of promoting a student (usually a general education student, rather than a special education student) to the next grade at the end of a school year, regardless of whether they learned the necessary material or if they were often absent. This is done to keep the students with their ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...